How Online Casinos Attract Customers
The casino industry is growing in the past couple of years, and with the adaptation of online practices, the potential of this market can skyrocket. The estimated worth of the casino industry back in 2016 was $37.8 billion in 2016 to $55 billion by 2020.
However, why are online casinos so popular? The popularity is constantly increasing due to many different reasons. For instance, the idea of anonymity is a big factor in the exponential rise of the online gambling industry.
On top of that, we have the technology that allows us to be connected from different parts of the world and play online casinos with real money without living in your home.
When it comes to online casino advertising, the situation is a bit different from other industries since they are limited from most traditional ATL and BTL marketing.
So, how are they attracting new customers?
Rewards, Bonuses, and Special Offers
One of the main sources of traffic on online casinos is their rewards, bonuses, and special offers. Everyone loves freebies, and casino industries are well aware of this fact, which is why they’ve built a unique marketing strategy to lure people in with their attractive free offers. These allow you to play free games of video slots, get your deposit money back and get welcoming bonuses.
Unlike land-based casinos where they offer free drinks, meals, and free parking, online casinos offer free spins, multipliers, sign-up bonuses, and other rewards through their platform. All of these lucrative bonuses are designed to keep you playing without having to put your money at stake.
Targeting Audience
Since online gambling is a trend since not too long ago, it is very appealing for the younger generation. On top of that, young people are more tech-savvy which is very important for accessing online casinos.
Online casino games also share many similarities with the traditional gaming sector, and since most young people love playing games, they are the perfect target audience for online casinos.
So, they design their marketing strategies in a way that they would appeal to the emotional and intelligence quotients of younger people.
Reviews and Backlinks
Another source of traffic for online casinos is through backlinking or spreading the word about their offers, bonuses, or games to other websites or blogs. That way, online casinos are not only improving their domain authority but also building their brand awareness.
This strategy helps them improve their SEO which is crucial, especially in an extremely competitive industry like this one, where casinos would love to improve their search engine rankings and gain some organic traffic.
Email Marketing
Email marketing is often a forgotten way of advertising, especially since businesses nowadays have many choices for spreading the word about their offers. However, email marketing offers the biggest ROI compared to other marketing options.
Traditional businesses get around $36 back for every $1 they spent on email marketing, and in the casino industry, the return should be even more significant.
The only problem with this advertising method is the access to data (emails) and the poor targeting options. Casinos first need to build their email list with the right people that share an interest in online gambling, then start creating strategies to attract them to their website or keep them engaged.
Loyalty Programs
Loyalty programs are not something new. In fact, they are used by many businesses, especially in the casino industry. Online casinos develop a loyalty program that rewards current users for spreading the word about their offers.
Current players are getting anything from free spins, and playable cashback from the person that’s joining the first deposit, to multipliers and in-game currencies. This marketing strategy is great for casinos just because others do the heavy-lifting and attract more customers.
Conclusion
Even though the casino industry is limited with its advertising options, they’ve still found a way to effectively advertise their offers. Since the online industry has an explosive rise in new customers, we can only assume that all of these marketing strategies are working flawlessly.
